Revolutionizing Home Design: IKEA's AI Powered Kreativ 3D Room Planner Launches in Austria

Cutting-Edge Innovation from IKEA: The Launch of Kreativ 3D Room Planner in Austria

IKEA, a global leader in home furnishings and design, has recently introduced its groundbreaking 3D room planner, dubbed Kreativ, to customers in Austria. The tool is now integrated into the company's app and website, offering an unparalleled digital experience that empowers users to virtually redesign their spaces.

In his LinkedIn post, Alpaslan Deliloglu, CEO and CSO of IKEA Austria, shared his excitement: I've been eagerly wting for this moment! I'm thrilled to announce the official launch of Kreativ, our innovative 3D room planner specifically designed for Austrian customers.

According to recent findings from the current IKEA Life at Home Report, it is estimated that over 87 of their customers find of visualizing and realizing their home decor ideas challenging. This includes both physical store visits as well as online purchases.

Kreativ brings a new dimension to online shopping by allowing users to digitally manipulate existing furniture within their spaces, making room for any product from IKEA's vast catalogue with just a few clicks. Thispowered feature enables customers to visualize the new items precisely in their home settings before making final decisions.

Deliloglu emphasized that: We are committed to enhancing our customers' shopping experience through technological advancements like Kreativ. Our m is not only to assist them visually but also in creating realistic expectations for how the new furniture would look within their space.

With true-to-scale representations and realistic lighting, users can achieve a vivid understanding of what potential new furniture will look like once installed, he continued.

Kreativ marks a significant step forward towards realizing customers' dream homes more efficiently. The user-frily tool simplifies complex choices by providing clear visualizations that make online shopping for home decor less daunting.

In addition to this, IKEA has further embracedwith the launch of anAssistant exclusively on the Open GPT Store. This solution offers personalized furniture and decor suggestions based on a myriad of factors including room dimensions, personal style, sustnability preferences, budget constrnts, functional requirements, among others.

Parag Parekh, Global Chief Digital Officer at IKEA Retl Ingka Group, commented: This marks an important milestone in making planning services more accessible to the many. By providing customers with tlored advice and recommations based on their unique needs.

The newAssistant on GPT Store allows users to articulate specific design challenges and receive customized answers directly from the platform. For instance, a user might ask for help arranging furniture in a small apartment while incorporating sustnable materials.

In addition to this, the tool provides access to IKEA's comprehensive product catalog featuring thousands of items across various styles and price points. It also offers inspiration through real-life home transformation stories and expert tips.

Francesco Marzoni, Chief Data Analytics Officer at IKEA, highlighted that: As we continue ourjourney with a pragmatic approach, our focus is on creating user-centric solutions like the GPT Store Assistant.

Thepowered platform advance the development of sustnable electronics by contributing to efforts in reducing waste and promoting eco-frily practices.

With these innovative tools and services, IKEA demonstrates its commitment to leveraging technology for enhancing customer experience and promoting environmental sustnability.
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